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Privacy Policy – 24 September 2025

1. Purpose of this Policy

This Privacy Policy explains how Hikers.ge (hereinafter referred to as the “Company”, “we”, or “us”) collects, uses, stores, and protects your personal data.
Our goal is to be transparent about:

  • the principles that guide our data-processing activities;

  • how Georgian law protects your rights;

  • what categories of data we collect when you use our services;

  • how we may use this data, including for direct marketing (only with your consent); and

  • how all processing complies with Georgian legislation on personal data protection.

2. Our Commitment

We promise that we will:

  • safeguard and protect your personal data;

  • never use it unlawfully or for unauthorized purposes; and

  • provide you, upon request, with complete and detailed information about the processing of your personal data.

3. Who We Are

Individual Entrepreneur (IE) Mikheil Iakobidze

  • Registered in Georgia under ID 01019080972

  • Operator and owner of Hikers.ge

  • Address: 4 Solomon Cholokashvili St., Tbilisi, Georgia

  • Email: hikers.georgia@gmail.com

  • Phone: +995 500 09 02 28

For the purposes of this policy, the Company acts as the data controller, responsible for determining the purposes and means of processing personal data.

4. Your Rights and Legal Protections

Your rights are protected under Georgian law. You have the right to request information about how your personal data is processed and to receive:

  • which categories of data we process;

  • the purpose and legal basis of processing;

  • the source from which data was collected;

  • the retention period or its determining criteria;

  • the recipients of your data (if any); and

  • information on automated decision-making or profiling logic and its possible consequences.

You are also entitled to:

  • request correction, update, blocking, or deletion of inaccurate or unlawfully processed data;

  • object to processing for direct-marketing purposes;

  • withdraw any consent you have previously given;

  • file a complaint with the Personal Data Protection Service of Georgia;

  • obtain a copy of your personal data; and

  • refuse the use of your data for fully automated decision-making (including profiling).

In some cases, legal or regulatory obligations (e.g., tax or consumer-protection laws) may prevent the immediate deletion of your data.

5. Legal Grounds for Processing

We process your personal data only when one of the following legal bases applies:

  • Consent – you have given clear permission;

  • Contractual necessity – to perform or prepare a purchase or service you request;

  • Legal obligation – to comply with laws and regulations; or

  • Legitimate interest – such as preventing fraud or improving our website, provided this does not override your rights.

6. Categories of Personal Data We Collect

We may collect and process the following information:

  • name and surname;

  • email address and phone number;

  • personal identification number (where required by law);

  • billing and shipping address;

  • gender and date of birth (optional);

  • electronic and written correspondence;

  • IP address, device type, operating system, browser, and screen resolution;

  • pages visited, session duration, and user interactions; and

  • any additional optional or mandatory information provided through our website forms.

When you purchase products, you may choose to store limited payment-card data (first six and last four digits and card type) for faster future checkouts. Full card details or CVV codes are never stored on our servers; transactions are processed by secure third-party payment providers.

7. Cookies and Similar Technologies

We use cookies, web beacons, and pixel tags to improve user experience and website performance.
Cookies are small text files stored on your device to recognize returning visitors and enhance navigation.
You may manage or block cookies through your browser settings. Please note that disabling cookies might affect certain functionalities.
For more details, see our separate Cookie Policy.

8. Automated Decisions and Profiling

We may use limited automated tools for risk assessment or personalization (for example, to detect potential fraud).
Such decisions are designed to be fair and proportionate.
You can object, request human review, or opt out of marketing-related profiling at any time by contacting us.

9. Data Security

We apply appropriate technical and organizational measures to secure your personal data—encryption, access control, and secure hosting.
No online transmission is entirely risk-free, but we work with trusted service providers and continuously improve our safeguards.

10. Fraud Prevention

Personal data helps us detect and prevent fraud or misuse of our services.
If suspicious activity is detected, we may temporarily suspend an order or account to protect you and our business.

11. Retention Period

We keep your personal data only as long as necessary for the purposes described in this Policy, including legal retention requirements (e.g., accounting or tax). When data is no longer needed, it is securely deleted or anonymized.

12. Children’s Privacy

Our website and services are intended only for persons aged 18 or older.
We do not knowingly collect information from minors. If we become aware that a user is under 18, we will promptly delete their personal data.

13. Your Consent and Acknowledgment

By confirming or electronically agreeing to this Privacy Policy, you acknowledge that:

  • the information you provide is accurate and complete;

  • you provide it voluntarily and with full legal capacity; and

  • you authorize us to process and, where lawful, verify or compare your information for the purposes outlined in this Policy and applicable law.

14. Contact Information

If you have questions, requests, or complaints regarding this Policy or your personal data, please contact:
Email: hikers.georgia@gmail.com
Phone: +995 500 09 02 28
Address: 4 Solomon Cholokashvili St., Tbilisi, Georgia

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